Happy Sake Day!2024

Yesterday, October 1st, was Sake Day, and we celebrated with a special YouTube live stream! Our CEO, Kondo, along with our staff, participated in the Nihonshu Go Around (NGA), which is a sake bar-hopping event held in cities across Japan to celebrate Japanese sake. We brought the energy and excitement of the event to our viewers.

We were also joined by Mr. Ikeshima from Happy Taro Brewery, who produces the incredibly popular doburoku (unfiltered sake). This doburoku is so delicious that it has become a top seller on domestic online shops!

Did everyone enjoy Sake Day? We’d love to hear about how you spent the day—please feel free to share your experiences with us!