Privacy Policy

Sakura Sake Shop respects the privacy of our users and we are committed to informing you about how we collect, use, and share Personal Information about you which is submitted by you or on your behalf. This Privacy Policy describes our practices with respect to the information we collect from or about our users in connection with the Sakura Sake Shop website and/or portal (collectively, the “Sakura Sake Shop Site”) and Services (as defined in the Terms & Conditions). This Privacy Policy applies to persons anywhere in the world who use the Sakura Sakura Sake Site or Services. For clarity, Services includes the Sakura Sakura Sake Site.

Please read this Privacy Policy carefully to understand how we will treat your Personal Information (as defined below) and by continuing to browse the website or purchase or use any of our services you are deemed to have accepted the terms of this Privacy Policy.

In addition, we recommend that you review our Privacy Policy periodically, because we may revise it at any time. We are constantly working to improve Sakura Sake Shop, so this Privacy Policy may need to change. We reserve the right to change the Privacy Policy at any time, but if we make material changes, we will bring them to your attention by placing a notice on sakurasaketen.com, by sending you an email, and/or by some other means. The “Effective Date” at the top of this page indicates when our Privacy Policy was last revised. Each time you use the Sakura Sakura Sake Site or provide us with information, you accept the practices described in this Privacy Policy as applicable at that time.

Personal Information and Other Information processed by Sakura Sake Shop

Sakura Sake Shop processes both Personal Information and Other Information about its users through their use of and in connection with the Services. For purposes of this Privacy Policy (i) “Personal Information” is information relating to a person who is identified in that data or who is, together with other data, identifiable; and (ii) “Other Information” is any additional information that Sakura Sake Shop collects about our users that is not Personal Information.

Personal Information you provide: you may give us your Personal Information directly, for example, when you fill in forms on the Sakura Sakura Sake Site, correspond with us (for example, without limitation, by email, phone, skype, zoom, or chat), register to use the Sakura Sakura Sake Site, access our mobile applications or services, create an account with us or otherwise use the Sakura Sakura Sake Site. The Personal Information you give us directly will usually include your name, address, email address, social media details, contact details, company information and billing information. All information and content submitted by you to the Sakura Sakura Sake Site may be retained by us indefinitely, even after you terminate your account. We may continue to disclose such content to third parties in conjunction with their privacy policies in order to perform the requested services.

We may use your contact information to send you information about the Services. You may unsubscribe from some of these messages by using the unsubscribe link provided in each email, although, we reserve the right to contact you when we believe it is necessary, such as for account recovery purposes.

Personal Information we collect: we may combine Personal Information collected through the Sakura Sakura Sake Site with Other Information that we or third parties collect about you in other contexts-such as our communications with you via email, phone or otherwise or your customer service records and travel details. Additionally, if you register for or access the Sakura Sakura Sake Site using a third party service, we may receive Personal Information that you allow such third party service to share with us. You acknowledge that this information may be personal to you, and by creating an account and providing Personal Information to us, you allow others, including us, to identify you and therefore may not be anonymous.

We will treat all such information, to the extent combined with Personal Information, as Personal Information and protect it in accordance with this Privacy Policy.

Other Information we collect: each time you log onto your account or use the Sakura Sakura Sake Site, we may, in some cases automatically, collect the following information:

Through your device: we may collect information from or through the device you use to connect to the Sakura Sakura Sake Site, including, for example, the type of device, the IP address, the approximate location derived from an IP address, the mobile network, the operating system and version, the browser and version or the timezone setting or unique device identifiers.
Log information: we automatically receive and record certain details about your use of the Sakura Sakura Sake Site, including but not limited to, web traffic data, web logs and communication data, information about your activity on the Sakura Sakura Sake Site.
Other information from other sources: we work with third parties (including, for example, providers in technical, payment services, advertising networks, analytics providers and search information providers), and we may receive, collect, store, and use information about you from them. We may partner with certain third parties to collect the Other Information and to engage in analysis, auditing, research and reporting or for use in providing online interest-based advertising on our behalf. These third parties may use web logs or web beacons, and they may set and access cookies or similar technologies on your device. They may also use information about your use of the Sakura Sakura Sake Site to help target non-Sakura Sake Shop advertisements based on your online activity in general. Additionally our website is hosted by Webflow.
Information from email communications: we may communicate with you via email, SMS, MMS or other text message (collectively, “Text Message”) or push notifications (to the extent you permit us to do so), and we may collect information regarding such communications, such as confirmation when you open an email. We use this information to improve the Services, including without limitation our customer service.
Financial information: financial information, such as your payment method, valid credit card number, type, expiration date or other financial information, is collected and stored by our third party payment processing company (the “Payment Processor”), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy. We do not currently store financial information. Presently, we use Stripe as one of our Payment Processors. The processing of payments will be subject to the terms, conditions and privacy policies of the Payment Processor in addition to these Terms. Stripe’s Terms of Service and Privacy Policy can be found at https://stripe.com/us/checkout/legal.
Information related to cookies: we collect information through our use of cookies. Please see the section below titled ‘Cookies’ for more information.
Aggregate information: we collect statistical information about how both unregistered and registered users, collectively, use the Sakura Sakura Sake Site (“Aggregate Information”). Some of this information is derived from Personal Information. This statistical information is not Personal Information and cannot be tied back to you, your account or your web browser.

How we use your personal information

Sakura Sake Shop may use the information that we collect from you:

To provide services to you: we use Personal Information to provide our services to you through the Sakura Sakura Sake Site, to process and complete payments or transactions and to provide customer support. We may use the information we collect from you in the following ways: to personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested; to improve our website in order to better serve you; to allow us to better service you in responding to your customer service requests; to administer a contest, promotion, survey or other site feature; to quickly process your transactions; to send periodic emails regarding your order or other products and services; to follow up with them after correspondence (live chat, email or phone inquiries). We also may use Personal Information to improve the Services.
To contact you: subject to applicable law, we or our third-party service and business providers may send you communications. Such communications are designed to make your Sakura Sake Shop experience more efficient and may include, but are not limited to: notifications about the Services (including important news that could affect your relationship with us), communications about our services, promotions and our mobile application features. These types of communications may also contain commercial messages, such as banner ads and special offers. By using the Services, you consent to the receipt of such communications and marketing information.
For legal purposes: we may use and share Personal Information for legal purposes and conforming to local legislation, including as described below in the section titled ‘How We Share Information with Third Parties’ (including the transfer of such Personal Information to third parties in countries outside your country of residence where data protection laws may be less adequate compared to your own country’s data protection laws).
For our business purposes: we may use Other Information to help us efficiently operate Sakura Sake Shop and the Sakura Sakura Sake Site, to count and recognize visitors to the Sakura Sakura Sake Site, to enable certain features on the Sakura Sakura Sake Site and for other purposes related to managing our business.
for other purposes: subject to applicable law, we may use Other Information for additional purposes in connection with the Sakura Sakura Sake Site, including any purpose for which we may use Personal Information, as described above.

Sakura Sake Shop may link Other Information with Personal Information. In those circumstances, we will treat the combined information as Personal Information.

How we share information with third parties

Subject to applicable law, we may share your Personal Information and Other Information:

With partners and other third-party service providers: to operate Sakura Sake Shop Services, additional transactions and supporting your activities on the Sakura Sakura Sake Site, we may share your Personal Information with our partners and other service providers. These service providers may provide us with support services such as origination of communications, receipt or support services, customer relationship management services and order fulfillment. Third-Party service providers may include IT sub-contractors, international call centers, banks, credit card issuers, external lawyers, dispatchers, printers, etc..
With Sakura Sake Shop group entities: we may share your Personal Information or Other Information with our parent company and other subsidiary or sister entities, each of whom will comply with the terms of this Privacy Policy with respect to its use and disclosure of such Personal Information.
With third-parties through their websites: the Sakura Sakura Sake Site may enable you to share information directly on or through websites or online services operated by third parties. For example, the Sakura Sakura Sake Site may contain links to third-party websites. If you choose to browse such websites, you may disclose your Personal Information to those third-party websites. Sakura Sake Shop is not liable for the content or action of such third-party websites.
User information: some of your activity and information provided on and through the Sakura Sakura Sake Site may be public (such as your name, profession, and participation in a program). Please remember that if you choose to provide Personal Information using certain public features of the Sakura Sakura Sake Site, then that information is governed by the privacy settings of those particular features and may be publicly available. Individuals reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We therefore urge you to think carefully about including any specific information you may deem private in content that you create or information that you submit through the Sakura Sakura Sake Site. Additionally, profile information including your name and other information you enter may be displayed to other participants to facilitate participant interaction within the Sakura Sakura Sake Site. We will not directly reveal user email addresses to other participants.
With our agents: we also employ and contract with people and other entities that perform certain tasks on our behalf and who are under our control (our “Agents”). We may need to share Personal Information with our Agents in order to provide products or services to you. Unless we tell you differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information with our Agents.
With our commercial partners: we may enhance your use of the Sakura Sakura Sake Site by sharing certain personal information with our preferred commercial partners. In this case, a trusted third party may cross-check, analyze and apply certain devices to your data. This data processing will allow us and our privileged contractual partners to determine your interests and your customer profile and will allow us to send you personalized offers.
For legal purposes and the protection of others: we may disclose your Personal Information and Other Information for Sakura Sake Shop’s legitimate business interests or to comply with applicable law, investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions and Privacy Policy or to cooperate with regulatory authorities or law enforcement, to establish, exercise or defend our legal rights or defend against legal claims. We also reserve the right to disclose any information to respond to user support requests or protect our rights, property or safety, our users, and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
Pursuant to business transfers: in some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.
Aggregated information: from time to time, Sakura Sake Shop may also share anonymized and aggregated information about users of the Services such as by publishing a report or providing information to our business partners on trends in the usage of the Services and demographic of users. We use and share this type of data so that we and our business partners can understand how and how often people use our and their services or websites, which facilitates improving our Services, their services and how our Services interface with their services. In addition, these business partners may share with us non-private, aggregated or otherwise non Personal Information about you that they have independently developed or acquired.
Financial information: as stated above, we do not currently collect financial information, as that information is collected and stored by our Payment Processor. However, we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing transactions you have initiated through the Sakura Sakura Sake Site, enrolling you in discount, rebate, and other programs in which you elect to participate, protecting against or identifying possible fraudulent transactions, and otherwise as needed to manage our business.
Information we share with your consent: except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.

Cookies

Cookies are small data text files that save on your computer or mobile device when you access a website. Your browser stores cookies in a manner associated with each website you visit. Cookies enable websites to remember your actions and preferences (such as login, language and other display preferences) over a period of time. To make the Sakura Sakura Sake Site work properly, we sometimes use cookies. Sakura Sake Shop uses cookies to enable our servers to recognize your web browser and tell us how and when you visit and otherwise use our services and website through the Internet, to analyze trends, and to learn about our user base.

We may combine non-personally identifiable information collected through cookies with other Personal Information that we have about you, for example, to tell us who you are or whether you have an account. We may also supplement the information we collect from you with information received from third parties in order to enhance our services, or to offer you information that may be of interest to you.

Most browsers automatically accept cookies, and have an option for turning off the cookie feature, which will prevent the browser from accepting new cookies, as well as (depending on the sophistication of the browser software) allowing the user to decide on the acceptance of each new cookie in a variety of ways. If you choose to decline cookies, some parts of the Sakura Sakura Sake Site may not work as intended or may not work at all. For more details, see aboutcookies.org.

Please reference the chart below to learn more about the kinds of cookies we use and for what purpose.

Essential Cookies
Essential cookies are cookies that enable you to navigate and use all the features provided through our Services. Without these, you would not be able to navigate between pages and be served various pages.
Examples: encrypted and cryptographically signed session cookie, used to identify you to our servers after you log in; flash: temporarily stores messages and alerts that we display on-screen to you.
Functionality Cookies
These cookies enable us to remember you have visited us before, including any preferences you have provided and/or selected to give you a tailored experience.
Tags: comment_, wordpress_ etc.
Performance and Analytical Cookies
This information is used to help us understand your interactions with the Services. We use this information with various analytics applications to improve the Services and better target various offerings to users. Examples: ga : Google Analytics identifier.
We use third parties, for example, Google Analytics, to analyze statistical information from users of our Services.
Tags: Google Analytics (Analytics), Google Optimize, Facebook Pixel (Conversions), Klaviyo, Hubspot
Retargeting or Advertising Cookies
Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the Sakura Sakura Sake Site and on other websites and online services. Targeting and advertising cookies we use may include Google Analytics, Facebook Pixel, LinkedIn Insights tag and others.
Tags: Google Analytics (Audiences), Google Optimize, Facebook Pixel (Custom Audiences) LinkedIn Insights tag – If you are not a LinkedIn member, learn more about cookies and how to opt out.

We use cookies to help us improve, promote, and protect our services. By continuing to use the Sakura Sakura Sake Site, you agree to our cookie policy. This Privacy Policy covers our use of cookies only and does not cover the use of cookies by third parties. We do not control when or how third parties place cookies on your computer. For example, third party websites to which a link points may set cookies on your computer.

Where we store your information

The information that we collect from you may be transferred to, and stored at, a destination (a “third country”) outside the country or region in which you are resident or use the Sakura Sakura Sake Site, including in the United States of America where data protection laws are not deemed to be as adequate as other regions (e.g. Europe). The data protection laws in these third country countries may be less adequate compared to your country of residence. By using the Sakura Sakura Sake Site, you agree to this transfer, storing or processing of your laws in such third countries.

Our security precautions

Sakura Sake Shop uses commercially reasonable physical, electronic and procedural safeguards to protect your Personal Information against loss or unauthorized access, use, modification or deletion but no security program can be guaranteed to be 100% secure. As a result, Sakura Sake Shop cannot guarantee the security of any information obtained or processed by Sakura Sake Shop or its service providers, and you use the Sakura Sakura Sake Site at your own risk. Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning. Your Personal Information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user places an order to maintain the safety of your Personal Information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

We will take commercially reasonable steps to ensure that your data is treated in accordance with this Privacy Policy.

Additionally, you are responsible for preventing unauthorized access to your account and Personal Information by protecting your account credentials and limiting access to your devices.

Your rights

You may, under applicable law, have the right to ask us not to process your Personal Information for marketing purposes. If you do not wish to receive marketing communications from Sakura Sake Shop, please follow the opt-out instructions contained in each such communication or any time by contacting us at trade@sakurasaketen.com. Please note that you may not be able to opt-out of certain non-marketing communications about your account or communications that are reasonably necessary to provide services to you, and that opting-out of receiving text messages or other communications, as applicable, may impact your use of the Sakura Sakura Sake Site or may limit Sakura Sake Shop’s ability to provide services to you.

Please note that it may take up to 30 days for your withdrawal to be reflected in our systems following confirmation of your request to opt-out. Therefore, you may still receive certain communications during this period.

Opting out of interest based advertising

We use Google and Facebook services to advertise to you. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. We have implemented demographics and Interests Reporting.

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

Through the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industrial self-regulatory program to give consumers a better understanding of and greater control over ads that are customized based on their online behavior across different websites. To make choices about interest-based ads from participating third parties and to opt out of receiving certain cookies and certain trackers, please visit the DAA’s or NAI’s consumer opt out pages, which are located at one of the following places:

Do not track

Your browser may offer you a “Do Not Track” or “DNT” option, which allows you to signal to operators of websites, and web applications, and services that you do not wish such operators to track certain of your online activities over time and across different websites. The Sakura Sakura Sake Site does not currently support the Do Not Track options offered by most major browsers. For more information about DNT signals, visit http://allaboutdnt.com.

Accessing and editing your information

Sakura Sake Shop provides you with the ability to view, update, access, edit and correct your Personal Information by contacting our Support Team at trade@sakurasaketen.com. Personal Information transmitted through boards, chats, polls or any other means may remain in our databases, except to the extent prohibited under applicable law.

You may have additional rights under applicable law to access information we hold or share about you but any access request may be subject to a reasonable fee, to the extent permissible under applicable law, to meet our costs in providing you with details of such information.

Children’s Privacy

The Services are designed for adults only and are not available to children (i.e. persons who are under 18 years of age) or users who have had their user account temporarily or permanently deactivated. By becoming a user, you represent and warrant that you are an adult and that you have the right, authority and capacity to enter into and abide by the terms and conditions of this Privacy Policy. We reserve the right to verify your information and can exercise our absolute discretion not to provide any Services to you if we are not satisfied that you are an adult. If a child has provided us with Personal Information, a parent or legal guardian of that child may contact us as described below. Upon confirmation, we will then make reasonable efforts to delete the child’s Personal Information from our applicable database.

Contact

Questions, comments, and requests regarding this Privacy Policy should be addressed to trade@sakurasaketen.com.

Notice for residents of the EU, UK, Lichtenstein, Norway or Iceland

If you are a resident of the European Union (“EU”), United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined below.

For this section, we use the terms “Personal Data” and “processing” as they are defined in the GDPR, but “Personal Data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure. Sakura Sake Shop will be the controller of your Personal Data processed in connection with the Services.

Where applicable, this GDPR Privacy Notice is intended to supplement, and not replace, Sakura Sake Shop’s Privacy Policy. If there are any conflicts between this section and any other provision of this Privacy Policy, the policy or portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following applies to you, please contact us at trade@sakurasaketen.com.

What Personal Data Do We Collect From You? We collect Personal Data about you when you provide such information directly to us, when third parties such as our business partners or service providers provide us with Personal Data about you, or when Personal Data about you is automatically collected in connection with your use of our Services.

Information we collect directly from you: We receive Personal Data directly from you when you provide us with such Personal Data, including without limitation the following:

Contact and identification information (e.g. name, email address, social media accounts, telephone number)
Residency information (e.g. country of citizenship and city or postal code, country of primary bank account)

Information we receive from third party sources: Some third parties such as your employer (if they are a Sakura Sake Shop enterprise partner), our Payment Processors, or our advertising partners provide us with Personal Data about you, such as the following:

Account information for third party services: If you interact with a third party service when using our Services, such as if you use a third party service to log-in to our Services (e.g., Facebook Connect or Twitter OAuth), or if you share content from our Services through a third party social media service, the third party service will send us information about you, such as information from your public profile, if the third party service and your account settings allow such sharing. The information we receive will depend on the policies and your account settings with the third party service.
Information from our advertising partners: We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements or communications.
Information from your employer: If we have a partnership with your employer we may receive information about you from them.
Information from our Payment Processors: Financial information, such as your payment method, valid credit card number, type, expiration date or other financial information, is collected and stored by our Payment Processors, and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy. We do not currently store financial information, but the Payment Processors may share other information about you with us, such as when payments are received.

Information we automatically collect when you use our Services: Some Personal Data is automatically collected when you use our Services, such as the following:

IP address
Device identifiers
Web browser information
Page view statistics
Browsing history
Usage information
Cookies and other tracking technologies (e.g. web beacons, pixel tags, SDKs, etc.) — For more information, please review our Cookie Policy above.
Location information (e.g. IP address, zip code)
Log data (e.g. access times, hardware and software information)

How Do We Use Your Personal Data? We process Personal Data to operate, improve, understand and personalize our Services. For example, we use Personal Data to:

Provide the Sakura Sakura Sake Site and meet our contractual obligations
Create and manage user profiles
Communicate with you about the Services
Contact you about Service announcements, updates or offers
Provide support and assistance for the Services
Personalize website content and communications based on your preferences
Respond to user inquiries
Fulfill user requests
Analyze demographics for business insights
Comply with our legal or contractual obligations
Resolve disputes
Protect against or deter fraudulent, illegal or harmful actions
Enforce our Terms and Conditions

We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.

Contractual Necessity: We process the following categories of Personal Data as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms and Conditions, which enables us to provide you with the Services. When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Services that require such data.

Contact and identification information (e.g. name, email address, telephone number, DOB)
Residency information (e.g. country of primary bank account)
Personal details (e.g. employer, travel lifestyle preferences, arrival flight information, technology preferences, insurance information, emergency health information, emergency contact information, passport details, travel day preferences)
Legitimate Interest: We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties.

Contact and identification information (e.g. social media accounts)
Residency information (e.g. country of citizenship and city or postal code
Personal details (e.g. product preferences)
Contact and identification information (e.g. social media accounts)
Examples of these legitimate interests include:

Operation and improvement of our business, products and services
Marketing of our products and services
Provision of customer support
Protection from fraud or security threats
Compliance with legal obligations
Completion of corporate transactions

Consent: In some cases, we process Personal Data based on the consent you expressly grant to us at the time we collect such data. When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection.
Other Processing Grounds: From time to time we may also need to process Personal Data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.

How and With Whom Do We Share Your Data? We share Personal Data with vendors, third party service providers and agents who work on our behalf and provide us with services related to the purposes described in this Privacy Policy or our Terms of Service. These parties include:

Payment processors
Ad networks
Analytics service providers
Staff
Hosting service providers
Trade partners, manufacturers

We also share Personal Data when necessary to complete a transaction initiated or authorized by you or provide you with a product or service you have requested. In addition to those set forth above, these parties also include:

Other users (where you post information publicly or as otherwise necessary to effect a transaction initiated or authorized by you through the Services)
Social media services (if you interact with them through your use of the Services)
Third party business partners who you access through the Services
Other parties authorized by you

We also share information with third parties when you have given us consent to do so (as indicated at the point such information is collected).

We also share Personal Data when we believe it is necessary to:

Comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies
Protect us, our business or our users, for example to enforce our terms of service, prevent spam or other unwanted communications and investigate or protect against fraud
Maintain the security of our products and services

Furthermore, if we choose to buy or sell assets, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party, and we would share Personal Data with the party that is acquiring our assets. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.

How Long Do We Retain Your Personal Data? We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. Afterwards, we retain some information in a depersonalized or aggregated form but not in a way that would identify you personally.

What Security Measures Do We Use? We seek to protect Personal Data using appropriate technical and organizational measures based on the type of Personal Data and applicable processing activity.

Personal Data of Children: As noted in the Terms and Conditions, we do not knowingly collect or solicit Personal Data from anyone under the age of 18. If you are under 18, please do not attempt to register for the Services or send any Personal Data about yourself to us. If we learn that we have collected Personal Data from someone under age 18, we will delete that information as quickly as possible. If you believe that a child under 18 may have provided us Personal Data, please contact us at trade@sakurasaketen.com.

What Rights Do You Have Regarding Your Personal Data? You have certain rights with respect to your Personal Data, including those set forth below. For more information about these rights, or to submit a request, please email trade@sakurasaketen.com. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision. In some cases, we may also need to you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.

Access: You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. If you’ve used the Sakura Sake Shop Profile Builder, you can access certain of your Personal Data through that platform.
Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. You can correct some of this information directly by accessing the Sakura Sake Shop Profile Builder. If you provided us with data prior to the launch of the Sakura Sake Shop Profile Builder and would like to request that we correct or supplement such data please contact us at trade@sakurasaketen.com.
Erasure: You can request that we erase some or all of your Personal Data from our systems.
Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
Portability: You can ask for a copy of your Personal Data in a machine-readable format. You can also request that we transmit the data to another controller where technically feasible.
Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes.
Restriction of Processing: You can ask us to restrict further processing of your Personal Data.
Right to File Complaint: You have the right to lodge a complaint about Company’s practices with respect to your Personal Data with the supervisory authority of your country or EU Member State.

Transfers of Personal Data: The Services are hosted and operated in the United States (“U.S.”) through Company and its service providers, and if you do not reside in the U.S., laws in the U.S. may differ from the laws where you reside. By using the Services, you acknowledge that any Personal Data about you, regardless of whether provided by you or obtained from a third party, is being provided to Company in the U.S. and will be hosted on U.S. servers, and you authorize Company to transfer, store and process your information to and in the U.S., and possibly other countries.

If you have any questions about this GDPR Privacy Notice or our data practices generally, please contact us at trade@sakurasaketen.com.