Luxembourg Sake Challenge 2025: Co-hosting Announcement and Call for Entries

We are pleased to announce that Sakura Sake Shop will be serving as the Japan-side contact and co-organizer of the “Luxembourg Sake Challenge 2025.”

Now in its fourth year, this contest features sommeliers and top chefs from across Europe as judges. The top sake will receive a special collaboration benefit with Gault & Millau, the renowned restaurant guide originating in France. This partnership, alongside the Michelin Guide, presents a significant opportunity to enhance sake recognition in Europe.

Luxembourg, known as a key hub for logistics, data economy, and finance, plays an important role in Europe. Its strategic location, surrounded by France, Germany, and Belgium, offers excellent potential for expanding into other European markets.

Additionally, the local organizer of the Luxembourg Sake Challenge is one of Luxembourg’s leading sake importers. Achieving strong results in this contest directly increases the chances of securing export opportunities.

We believe that participating in this competition offers great value for sake breweries, and we encourage you to submit your entries through the website.